Introduction

This documentation includes information on what Google Analytics and Google Tag Manager are and why they are used within Springer Nature. For Google Analytics, we have shared the information with respect to the cookies and consent, properties and data streams, setting up a new property, creating events, custom dimensions, a major difference between Universal Analytics (UA) and Google Analytics 4 (GA4). For Google Tag Manager, the information includes types of containers, how to use web containers, using a new container, adding GTM to your website, the Data Layer, and Shopify customer events. Below are the links to key pages within this documentation.

Google Analytics

• Overview
• Events
• How to create events
• Custom dimensions
• Cross domain tracking
• Universal analytics Vs GA4

Google Tag Manager

• Overview
• Data Layer
• Shopify customer events